MPS Logo & Brand Guidelines

WELCOME LETTER

Dear MPS Community,

I’m excited to share our new Moore Public Schools Brand Guidelines with you and reveal our new district logo. I look forward to seeing how it will be used and seen, and at the same time, we invite you to be a brand ambassador with us and for our new logo. This new mark represents our incredible history and all the good things to come.

After 22 years with the same mark, any organization’s logo can become modified without having dedicated brand guidelines. We recognized it as an opportunity to rebrand and publish new guidelines for us. It is such an honor to have listened to what our stakeholders believe and expect of us, and now present our new logo during this time in MPS’s history.

After conducting research across our district audiences and stakeholders, several descriptive words are either used or that come to mind when discussing MPS such as growth, strength, resilience, safety, and family. As one of the largest public school districts in Oklahoma, it is a point of pride to know that our district is engaged and feels like a part of our MPS family. Most importantly, you trust the work that we do.

I’m thrilled to present our MPS Brand Guidelines and invite you to help us secure and protect the visual image and consistency of our new district logo. Thank you for advocating for Moore Public Schools and being a part of our history and journey.

Dr. Robert Romines, Superintendent

July, 24, 2023

New Logo Info & Brand Guidelines

WHY A NEW LOGO

The MPS logo of the "growing student” was implemented in 2001 and has served our district well. Over the past 22 years, MPS has grown and advanced in all aspects of technology and academic innovation for the benefit of our students, and so now is an appropriate time to update our organization’s brand and logo.

Our new logo is an updated and enhanced version of the 2001 mark for several important reasons. This new mark honors our long and rich history and encourages a look forward to the possibilities for all those who are a part of our present and our future. The new MPS logo is as distinct as our district and reflects the hopeful spirit and energy for learning and growing that represent our students and our employees.

MPS is a diverse community of Pre-K through 12^th-grade students. Our students, their families, and our employees are comprised of countless backgrounds and cultures, and we likewise provide just as many pathways for learning. The new MPS logo represents our whole family, past, present, and future.

LOGO RESEARCH

MPS Administration conducted a survey of its internal and external stakeholders in the winter of 2023. Survey recipients were of varied generations and cultures and are people involved with MPS in numerous ways. We asked employees at all levels of the organization and from every division to tell us what they think. We asked community and business partners for their opinions and input. We invited students, parents, and guardians to tell us how they feel about MPS.

When analyzing the survey data, there were some clear points of reference. Our stakeholders appreciate and enjoy being a part of MPS in the specific capacity in which they are connected. Our stakeholders also hold a significant sense of pride in our history, and they value the academic progress our students have accomplished over the decades.

When redesigning the new logo, our stakeholders’ input was continually referenced; it is what matters to our students, to our employees, and to our community.

OUR LOGO ANATOMY

The new identifying mark of Moore Public Schools tells the story of our district. You can read the full details and story in our MPS Brand Guidelines. Let’s look at what inspires our logomark.

KNOWLEDGE, STRENGTH & SAFETY

An obvious representation of education is a book. Depending on your perspective, the new MPS mark has lines indicating the shape of a book, with a student behind the pages reading. This same shape affirms an aspect of safety when within our schools; an item our stakeholders continually said that we do well. These lines also signal the shape of an “M” as a reference to our district’s name.

PILLARS OF SUPPORT

Our stakeholders confirmed that one of our strengths lies in the abundant programs and resources that support each student’s educational journey. From academics to mental health, MPS is committed to providing pillars of support that enrich each student’s personal and scholastic experience while they are with us. These “pillars” represent every educator, support staff member, academic program, coach, resource, and system in place to assist MPS students as they strive to reach their highest potential.

LEARNING & GROWTH

We concentrate on the foundational learning, growth, and development of each student as they strive to grow into responsible citizens and leaders. We know that what we nurture will flourish, so we are careful to sow seeds of care, respect, and guidance that sprout into a love of learning among our student body. These lines also represent the pathways into college and careers that our graduates take once they leave MPS.

OUR VISION - Our Students

This symbol is a nod to our rich history and is also an eager look toward the bright futures of our graduates. Each day, and in every interaction and intention of our employees, we are:

Shaping Today’s Students Into Tomorrow’s Leaders.

This is our MPS Vision and it is exemplified in our new district logo.

MPS BRAND GUIDELINES

The use of independent, decentralized identities, including variations of the district’s logo, creates confusion in the minds of audiences whose support we seek: students, parents, alumni, community partners, and public school advocates. While logos and symbols are not the sole elements of an institutional brand, they are visual representations and an extension of an organization’s identity. Thus, it becomes essential to handle the MPS logo carefully and provide guidelines for use that everyone can follow, whether it is utilized internally or externally. Through consistent use and a clear understanding of these guidelines, all MPS schools, community members, and employees can build on our unified story.

Read the MPS Brand Guidelines and learn more about our story HERE.

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